The Independant on Sunday 5 September 1999 ran an article announcing Matthew Freud was selling toys. I was the originator of the concept and introduced the idea to Matthew.
Co-founded, designed and directed the largest Internet and interactive-television based toy retailing proposition in Europe.
On Sunday 2 January, 2000 the front page of the Sunday Times featured an article announcing:
BUY.COM, seen on Wall Street as the biggest e-commerce "play" after Amazon.com, is understood to be preparing a flotation for this month valuing it at up to $3billion (Pounds 1.9 billion). The float comes at a time when Toyzone, the online retailer whose shareholders include Jonathan Ross, the television personality, Matthew Freud, the publicist, and Tom Hunter, the sports-chain tycoon, is being groomed for a stock-market listing in London in the first three months of the year. It may be worth as much as Pounds 250m.
The Final decision by Toyzone to cease trading was taken after moves by its US rival eToys filed for bankruptcy.
Copyright 2005 Peter G.M. Norris. All rights reserved.
